The First Shall be Last, and The Last First: Did you know that the initial letter of your last name influences how fast you make purchasing decisions? Those with family names beginning with A take their time; those with names from the end of the alphabet make speedier decisions about what to buy. That's according to the Journal of Consumer Research. He grew up as an A; she may have had a maiden name late in the alphabet, in which case they might not have been compatible shoppers. Desert Hills Cemetery. [2016]
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