Cementerio de Cristóbal Colón: It looks familiar, doesn't it? That bat. It's on the firefighter's memorial in Colón ceemetery. Who helped sponsor the memorial? The Bacardi clan. You know them for their rum, which was an outgrowth of the Cuban sugar industry. What happened to all the wealth generated by sugar cane in pre-Castro Cuba? Some of it was invested in memorializing the dead.